Nike and LEGO Announce Multi-Year Partnership to Promote Play and Sport Among Children

TLDR: Nike and LEGO have joined forces for a multi-year partnership aimed at inspiring children worldwide through sport and creative play. Starting in 2024, this collaboration will offer joint products, content and experiences that encourage children to stay active and imaginative.

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Nike and the LEGO Group have announced an exciting new multi-year partnership starting in 2024. This collaboration combines the creative play world of LEGO with the athletic spirit of Nike to encourage creativity and physical activity in children worldwide. The initiative will include a range of joint products, digital content and unique experiences designed to engage children and families.

The partnership comes at a time when both brands continue to emphasise their commitment to promoting the importance of play in children's development. Studies show that many children do not get enough playtime and physical activity, which this collaboration aims to change by making sports and creative play more accessible.

The Nike x LEGO collaboration will launch in 2024, with the first wave of products and experiences expected next year.

For more information on the Nike x LEGO partnership, visit Nike.com and LEGO.com as the collaboration evolves.