The Nike Total 90 is one of the most iconic football boots of the 2000s. Originally launched in 2000, it changed the game on the pitch forever - and today is more than just a tribute to this era. Now the classic is celebrating its comeback, this time adapted for the street.
Instead of studs, a flat rubber sole ensures urban suitability for everyday wear, while the characteristic quilted upper and asymmetric lacing of the original have been retained. The Total 90 thus remains true to its DNA, but at the same time brings modern comfort to the lifestyle sector.
From the pitch to the street: the new Nike Total 90
When the Nike Total 90 came onto the market in 2000, it struck a chord with the times. It wasn't just a football boot - it stood for a new generation of players who favoured speed, precision and style. The ‘Total 90’ concept aimed to maximise performance over the full 90 minutes. Its asymmetrical lacing ensured a larger kicking surface and better ball contact - a real innovation at the time.
Another special feature of the Total 90 was its striking, often metallic design, which immediately caught the eye on the pitch. Players such as Luis Figo, Roberto Carlos and later Wayne Rooney wore the shoe - and made it a symbol of powerful, uncompromising football.
Its iconic quilted upper and robust yet comfortable features made it a favourite with professionals and amateurs alike. The Total 90 combined functionality with an unmistakable look - a combination that has anchored it in the minds of many football fans to this day.
With its current comeback as a streetwear sneaker, the Total 90 not only appeals to nostalgics, but also shows how timeless good performance design can be.
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