Nike and Phaidon Document the Development of Women's Sportswear

TLDR: Nike and Phaidon have published a book entitled "Look Good, Feel Good, Play Good: Nike Apparel", which explores the history and influence of women's sportswear. With over 350 pages and 575 images, the book is now available for pre-order and will ship in December 2024 for €79.95.

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Nike, in collaboration with Phaidon, has published the book "Look Good, Feel Good, Play Good: Nike Apparel", which is a comprehensive exploration of women's sportswear and its cultural significance. The 350+ page book contains 575 images that explore five key design archetypes: Warm-ups, leotards, leggings, sports bras and shorts. The book provides a rich visual narrative of the evolution of women's sportswear, including reproductions of Nike trade catalogues, vintage and contemporary photography, sketches and more.

The book also includes personal interviews with well-known Nike athletes such as Sha'Carri Richardson, Shelly-Ann Fraser-Pryce and Naomi Osaka, who provide insights into their sportswear choices and the influence of Nike designs on their careers. Essays by renowned authors and curators further contextualise Nike's role in the evolution of women's sportswear.

"Look Good, Feel Good, Play Good: Nike Apparel" is now available for pre-order on Phaidon's website. The book is expected to be widely available in December 2024.

You can buy "Look Good, Feel Good, Play Good: Nike Apparel" directly from Phaidon's webstore for €79.95. The book will be delivered in December 2024 and will be available through various retailers.