Mikaela Shiffrin, World-Class Skier, Partners with adidas  | Grailify
Mikaela Shiffrin, World-Class Skier, Partners with adidas 

Mikaela Shiffrin, World-Class Skier, Partners with adidas 

This record-breaker is said to have the most victories in Alpine-skiing out of all the male or female athletes in one season. Mikaela is deemed an innovator whether on- or off-slope and is focused on encouraging the newest generation of athletes through her global brand initiative. Mikaela is number one in the world and has recently joined adidas to launch a partnership that focused on her training routine and inspiring similar innovators like herself. This 24-year-old world-class skier from Colorado has 17 wins in the 2018-2019 season of the World Cup—an achievement that no other athlete has obtained in one season. A true OG and significant presence in female sports, Shiffrin’s partnership with adidas serves as an inspiration to all thriving athletes around the world.

“adidas is a company that aligns with my values and beliefs so perfectly, and I’m really looking forward to kicking off this partnership,” says Mikaela Shiffrin. “Off the mountain, I basically live in shorts and leggings, so it’s really important for me to partner with a global company that sees the value in combining performance, style, and comfort, and has a strong mission and vision. adidas believes that ‘through sport, we have the power to change lives,’ and they practice what they preach both in sport and in life, with initiatives like their movement against marine plastic pollution, and their movement to give more people better accessibility to being outdoors.” 

Well-said, Mikaela, and we certainly cannot agree with you more. Off the mountains, Shiffrin’s creative streak has definitely spilled over other aspects of her life. She deems music as her own source of inspiration. She plays the guitar, piano, and loves the sing. With regards to her training routine, she incorporates hiking, running, trail running, yoga, and gym as part of her regimen that’s no doubt fit for pro. Shiffrin is a pioneer in the area of performance wear, and adidas has seen to it that both her apparel and footwear will help improve her off-slope training as well as her on-slope game through new technologies geared towards providing style, comfort, and durability.

adidas CEO Kasper Rorsted says, “We are excited to welcome Mikaela to the adidas family. With two Olympic Gold Medals, five World Championships titles, three-straight overall World Cup season titles and 60 World Cup victories, her list of successes is just impressive. Her winning attitude and passion for sport are perfectly aligned with our mission to be the best sports company in the world. Mikaela adds to our fantastic roster of creators and Outdoor athletes and she’ll help us to inspire millions of consumers in the US and around the world.” 

We are definitely excited about her adidas partnership as well! For more sportswear and sneaker-related news, download our Grailify app. You can be sure never to miss the hottest news and updates.

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