adidas Works on END PLASTIC WASTE and Finds Ways to Solve the Problem
adidas Works on END PLASTIC WASTE and Finds Ways to Solve the Problem

adidas Works on END PLASTIC WASTE and Finds Ways to Solve the Problem

Rob
Rob This entry was published by Rob. Social Media Specialist and Content Creator. 2020-02-01
Plastic waste has always been and will continue to remain a problem for a long time to come. We generate a lot of garbage nowadays and it seems that there is no end in sight. Even the big sporting goods manufacturers recognize the problem and are working on different ways to come up with solutions.

Herzogenaurach-based brand adidas is no doubt a big company and wants to do something about it. The company is evidently geared towards ending the problem. Through innovation and partnerships, adidas has now committed itself to END PLASTIC WASTE.

Since 2012, adidas has already optimized its processes and products to continue the fight against plastic waste. Together with Parley for the Oceans, Stella McCartney, and the ISS, they pay great attention to having more sustainable modes of development and production. In addition, adidas is working on innovative technologies where 100% of the polyester used is recycled. The new performance fabrics are called PRIMEBLUE and PRIMEGREEN and are scheduled for release this year.

"We are not just focusing on changing the way we do business. We are striving to change the way our industry does business,” says James Carnes, VP Brand Strategy.

For the new path, adidas is following a special three-loop strategy:

  • Recycled Loop - made from recycled materials
  • Circular Loop - made to be made new
  • Bionic Loop - made with nature
In addition to the three-loop strategy, adidas has also set further goals for the campaign END PLASTIC WASTE, and they are to be achieved in the coming years. They are even looking ahead to the year 2050.

In 2020: More than 50% of adidas products' polyester should be recycled.

In 2021: Work with US athletes and clubs to make uniforms more sustainable.

In 2024: Introduce PRIMEBLUE and PRIMEGREEN into products and manufacture only products made from 100% recycled polyester.

In 2030: Reduce CO2 emissions by 30% compared to 2017.

In 2050: In Germany, use all electricity from renewable energy sources only.

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