Fear Of God and adidas officially announce a long-term partnership. FOG founder Jerry Lorenzo will be responsible for leading the creative and business strategy for adidas Basketball worldwide.

According to Jerry Lorenzo, "adidas and Fear of God share the same dream for the future of basketball, on and off the court, and we look forward to changing the face of the industry through a new model that will unfold before us in the years to come."

The possibilities of this partnership seem promising as the designer will certainly bring his own style and distinctive POV to the sport.

Adidas Basketball should get a lot more attention mainly because of this new prospect. But what does it actually mean for the industry? We could definitely see collaborative Fear Of God x adidas sneakers and apparel being released. Possibly the two partners will achieve a gigantic collaboration similar to Kanye West's Yeezy line.