Air Max Day 2021

Nike has now officially announced Air Max Day 2021, and due to the current situation, the special time will not be the same as in previous years. However, a brand new experience will be celebrating this special holiday worldwide. More specifically, Nike is planning a virtual experience that will honour the Air Max series. So, what could we expect?

Nike doesn't really mention much at the beginning, but it will definitely be something new. Nike only mentions "Air Max Day Worldwide - Watch, Listen, and Connect", which is already our first hint. Air Max Day Worldwide is supposed to be a virtual space created by Nike and accessible to everyone. This is a great change as most of the time, Air Max events are only accessible through major cities.

The event will run from 09:30 AM CET on March 26th to 05:00 AM CET on March 27th and will be broadcasted from various locations in Los Angeles, New York, Toronto, Shanghai, and other cities. The day will consist of creative workshops, panel discussions, collection tours, and even musical experiences. So, we are no doubt excited.

Also expected are sneaker drops during the live event. Concrete details on Nike's special releases are likely to follow in the coming days. To access the event, you will need to create a Nike account here. Members will receive a link to the event one hour before it starts.