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adidas Superstar
The adidas Superstar is probably one of the most popular and well-known sneakers on the planet. Almost everyone knows and loves its unmistakable look. In the meantime, the Superstar can look back on an immensely long history and, with its countless stories, is thus one of the absolute veterans of the sneaker scene. Such a history naturally goes hand in hand with several relaunches and released colourways, which is why the icon certainly has something to offer for everyone.

So, it's not at all unlikely that we'll be seeing more of it in the future. Anything that has been in the sneaker game for 50 years is not going to die out anytime soon. And to make sure you don't miss any new releases, keep checking our sneaker release calendar or simply download our free Grailiy app.

adidas Superstar - A Long History...

Like so many sneakers at the time, the adidas Superstar was originally designed for the b-ball segment and was finally released in 1969. The current icon was supposed to be a low-top version of the adidas Pro Model basketball shoe and thus an alternative. Instead, the Superstar became incredibly popular and was repeatedly reinterpreted and re-released over the years. The shoe is now known by nicknames such as "Shelltoe", "Shell Shoes", or "Shell Tops" because of its unique toe cap. It is also counted among the main influences of today's sneaker culture. At the time, no one at the label with the Three Stripes really expected such a development.

During the time of its release, no one had ever heard of a leather upper or the so-called "shell toe". But it didn't stay unknown for long, because professional basketball players soon took notice of the sneaker. Even the world-famous superstar Kareem Abdul Jabbar immediately had his eye on the new shoe. The revolutionary technical qualities of the sneaker were also quickly copied by other basketball shoes, and the excellent protective properties were quickly represented throughout the NBA. This, of course, helped adidas enormously in making a name for itself throughout the States. Despite advancing technological possibilities in the footwear industry, the adidas Superstar continued to receive great recognition and made a very smooth transition from the court to the street. It was there, however, that the sneaker would ultimately make its most lasting impression.

In the mid-'80s, the adidas Superstar was one of the most fashionable shoes around and was even worn by the legendary hip-hop crew "Run D.M.C.". The band quickly made the sneaker their absolute signature at all their gigs. They never wore the shoe the regular way — always without laces and with the shoe tongue sticking out. Their love for the Superstar even went so far that they wrote a song about the iconic model. In the song, they respond to Jerrald Deas, who speaks out against sneakers in his song "Felon Sneakers". Of course, the Superstar's absolute lovers couldn't just let this go, and so the track "My Adidas" became a huge commercial success. The brand with the Three Stripes must have been very happy about this committed effort.😉 The release of the song in 1986 also laid the foundation for further collaborations in the sneaker scene. For the first time, a pure sports brand used the music industry to market its shoes. Something like this had really never been seen before.

The adidas Superstar is now an elementary part of the youth fashion scene and is therefore regularly worn as a casual wear sneaker. Even though it was originally intended as a basketball shoe, the icon easily made the transition into the lifestyle sector and has since been adored by retro enthusiasts in particular. Its very simple silhouette has already been adapted by countless sneakerheads over the years and can therefore boast of a multitude of colourways. This diversity and its ability to appeal to many different youth cultures and fashion movements have made the adidas Superstar a legend and an absolute classic for all eternity. The unique style of the sneaker can be combined with countless other outfits, so we should probably keep the Superstar on our radar for a while.

In 2005, adidas celebrated the 35th anniversary of the Superstar by collaborating with many different icons from the world of music, fashion, and art to release the 35th anniversary collection of the shoe. Even then, it became clear how important the legendary model is for adidas, and that new releases can be expected at any time. The 50th anniversary is coming up very soon, so every sneaker fan should definitely keep an eye on the Superstar.

Collaborative adidas Superstars

No Sleep Rave Club x adidas Superstar Ripple: The UK music scene is a world apart. Year after year, the UK produces endless chart-topping artists and is the birthplace of numerous genres in music history. adidas has taken note and created a unique Superstar Ripple with No Sleep Rave Club (NSRC), dedicated to the rave club scene in the UK. The classic adidas Superstar forms the base and showcases its signature protective toe cap with linear indentations. The insides are designed in pitch black leather and feature white flame embroidery inspired by 1990s and 2000s rave graphics. In addition, the adidas Three Stripes branding is given a transparent finish, while vibrant Trefoil emblems adorn the tongues.

Sean Wotherspoon x adidas Superstar AEC Superearth "Black": After Sean Wotherspoon released a white adidas Superstar AEC Superearth in 2020, fans eagerly awaited the release of the latest iteration - the black version of the collaboration, which finally came out next year. Embroidered with floral patterns in a variety of colours, this sneaker made from durable leather will be one of a kind.

Indigo Heart x adidas Superstar "Halo Blue": adidas Originals unveiled its latest NFT-inspired project in August 2023: the Indigo Heart x adidas Superstar "Halo Blue". The sneaker features a subtle colour scheme and combines real life experience with virtual style. The Three Stripes partnered with Bored Ape Yacht Club, gmoney and PUNKS Comic in mid-December 2021 and have been working on various projects since. The revamped Superstar retains its traditional toe cap and rubber sole, but features a number of modern updates. The suede upper gives the iconic design a premium look, while the "Halo Blue" finish is reminiscent of the digital world. The partner logos on the side heel follow suit, but the most obvious reference to the world of non-fungible tokens is the image of the indigo heart on the tongue label.

adidas adiFOM Superstar: Slip-on sneakers are very popular at the moment and will still be trendy in 2023. Almost every shoe brand now has its own model, inspired by the Yeezy Slide and the adidas Foam Runner. The Three Stripes have opted for their latest slip-on design, the adidas adiFOM Superstar, which combines two low-key silhouettes. The shoe does away with laces and the Superstar's signature toe. Instead, a one-piece foam construction was used, reminiscent of the 1970 silhouette.

South Park x adidas Superstar "Kyle": One of the most anticipated sneaker collaborations of 2022, the new South Park x adidas Superstar "Kyle" shoe by Kyle Broflovski is perfectly matched to its characteristics and is made of dark green leather contrasted with light green and orange elements on the tongue and laces. Dirt pockets on the tongue, co-branding on the insole and adidas branding on the heel complete the overall look.

LEGO x adidas Superstar: In June 2021, LEGO and adidas made headlines when they unveiled two joint Superstars. One version was for the feet, of course, while the other sneaker could be built from bricks. Of course, they didn't skimp on the design either and adopted all the details of the original. The result is impressive: The "Cloud White/Core Black" colourway was lovingly recreated and refined with shimmering golden brand logos. The legendary toe cap has also been faithfully reproduced, even if it is not made of impact-resistant rubber. And to make sure that the shoe fetishists don't miss out, the Special Edition of the LEGO x adidas Superstar is even available in the original shoe size 7.5 - with display stand and badge, collector's box and 17 additional LEGO elements for creative further processing.
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