Partnership Between Nike and Kobe Bryant Continues | Grailify
Partnership Between Nike and Kobe Bryant Continues

Partnership Between Nike and Kobe Bryant Continues

Update 03.07.2023

Nike is slowly getting ready for the relaunch of the Kobe Brand on August 24th, because on the so-called Kobe Day, a heavy selection of sneakers and apparel is supposed to be waiting for us. The upcoming drop will feature iconic models like the Kobe 8 Protro and Kobe 10 Protro, and the long-awaited "Reverse Grinch" will finally drop.

In addition, you can look forward to a new apparel collection that pays tribute to Kobe's legendary legacy. There will be a huge selection of jerseys, shorts, t-shirts, hoodies, caps, backpacks and duffle bags. In any case, we can hardly wait!

Original article 25.03.2023

Following the tragic death of Kobe and Gigi Bryant, many fans have questioned whether the partnership between the basketball player and Nike will continue. Today, the sporting goods company has confirmed the continuation as part of its partnership with Vanessa Bryant. Together, Nike and the Bryant family will focus on cultivating a new generation of fans and supporting youth participation in sports.

It's a new chapter of working with the Bryant family to inspire fans around the world. Kobe's legacy is huge, and to make a cut at this point is a cruel blow to many fans.

"Kobe Bryant means so much to so many of us, not just NBA fans, but beyond the game worldwide," said John Donahoe, President and CEO of NIKE, Inc. "His impact on the evolution of sport, especially encouraging women and young people to take up the sport, is one of his greatest and most lasting legacies. Together with Vanessa, we hope to honour Kobe and Gigi by nurturing a new generation for many years to come."

"I am excited to announce that we will continue my husband's legacy with Nike, and I look forward to growing Kobe and Gigi's global impact by sharing the Mamba mentality with young athletes for generations to come," says Vanessa Bryant.

The first piece from the new partnership honours Gigi Bryant. It is the Nike Kobe 6 Protro "Mambacita Sweet 16", which was first spotted in 2021. All proceeds from the shoe will benefit the Mamba and Mambacita Sports Foundation. The release information will be announced at a later date.

In addition, Nike and Vanessa Bryant will establish a youth basketball centre in Southern California, as well as outfit NBA and WNBA athletes who carry the Mamba legacy.   

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